Modular Exhibition Stands UK: How Digipal Maximised Impact at IMHX 2024
If you’re searching for modular exhibition stands in the UK that combine flexibility, strong branding, and visitor engagement, this project is a great example. At IMHX 2024, Digipal partnered with ExpoStands to create a high-impact, reusable stand at NEC Birmingham.
Designed with a modular framework, the 27m² space featured a three-sided open layout, LED-lit interactive elements, and integrated display areas—proving how modular exhibition stands can deliver both visual impact and practical functionality. Here’s how the stand was designed to attract attention and perform on the show floor.
Stand Fact File
- Client: Digipal
- Event: IMHX 2024
- Venue: NEC Birmingham
- Stand Size: 3m x 9m (27m²)
- Stand Number: B36
- Stand Type: Open, three sides
- Build Height: 4m
Overview
Digipal approached us to design and deliver a high-impact exhibition stand for IMHX 2024, one of the UK’s leading logistics and supply chain events. With three open sides and a compact footprint, the goal was to create a space that felt open, engaging, and highly functional—while clearly showcasing their technology and brand presence.
The Stand Design & Build
The 27m² stand was designed to maximise visibility from multiple angles, with a strong structural presence thanks to a 4m-high framework and full-height branded back wall.
Key Features:
- Branded Back Wall: Full-height graphic panels for strong brand visibility across the hall
- Interactive UK Map Wall: A standout feature incorporating 20–30 LED light diodes, combining static green and flashing red lights to highlight key locations across the UK
- Integrated Storage: Cleverly built into column ends, complete with internal shelving for practicality without compromising aesthetics
- Display & AV:
- 65” wall-mounted TV for presentations
- Bespoke low-level display table
- Dedicated space for Digipal’s product unit
- Rotating Turntable: A secure 360° rotating platform designed to showcase equipment dynamically and attract attention
- Coffee Bar Area: Positioned on the right-hand side, complete with stools and a poseur table—creating a welcoming space for conversations
The flooring used a light grey wood-effect vinyl, laid on a raised eco-floor deck, giving the stand a clean, modern finish while subtly defining the space.
Materials & Finish
The stand combined fabric graphics and Foamex panels to deliver vibrant, high-quality branding across all surfaces. Structural elements were built using a modular framework system, allowing for both visual impact and efficient installation.
Lighting played a key role, with:
- LED edge lighting
- Spotlights for product highlighting
- Illuminated logo signage
What Digipal Wanted to Achieve
Digipal’s main objectives were to:
- Stand out in a busy logistics exhibition environment
- Visually communicate their UK-wide operations
- Create an interactive feature to draw visitors in
- Provide a welcoming space for meetings and demos
Our Solution
We recommended a three-sided open stand with strong vertical branding and interactive elements to maximise engagement.
The LED-lit UK map delivered both a visual focal point and storytelling tool, while the rotating turntable added movement—helping the stand naturally attract attention from across the hall.
The addition of a coffee area ensured the space wasn’t just eye-catching, but also practical for hosting meaningful conversations with prospects.
Result
To wrap it all together, the Digipal stand at IMHX 2024 demonstrates how modular exhibition stands in the UK can deliver far more than just a functional space. By combining strong branding, interactive features like the LED-lit map, and practical elements such as integrated storage and a welcoming coffee area, the stand created an environment that attracted visitors and supported meaningful engagement. It’s a great example of how thoughtful design and modular flexibility can help exhibitors maximise their presence and ROI at busy industry events.