Modular Exhibition Stands: Acticare’s Brand Launch at Care Show
When Acticare approached us ahead of Care Show at the NEC Birmingham, they had a clear objective: launch their new brand with impact.
This wasn’t just another exhibition stand. It was a first impression; one that needed to communicate a refreshed identity, a strong message, and a confident presence in a busy exhibition environment.
Stand Fact File
- Client: Acticare
- Event: Care Show
- Venue: NEC Birmingham
- Dates: 10–11 October
- Stand Size: 7m x 4m (28m²)
- Stand Type: Modular exhibition stand
- Open Sides: Three
Overview
From the outset, Acticare had a strong idea of what they wanted. The design needed to be simple, bold, and unmistakably on-brand, built around their new visual identity and a striking raspberry tone (Pantone 241). At the heart of it all was a key message “Raise Standards, Consume Less” which would feature heavily across their wider marketing campaign.
Functionality was just as important. Within a 7m x 4m space, the stand needed to accommodate meeting areas, storage, AV displays, and product showcasing; all while remaining open and inviting across three sides.
The Stand Design & Build
Early design thinking focused on how to bring the new brand to life without overcomplicating the space. With three open sides, visibility from multiple angles was essential, so the layout needed to feel accessible while still delivering visual impact.
One idea quickly stood out—the use of a light-up droplet feature. Inspired by Acticare’s campaign visuals, this became the focal point of the stand, helping to anchor the messaging and create a memorable element that visitors could immediately connect with.
From there, the design evolved around balance: keeping the structure clean and uncluttered, while making sure every element had a purpose. Rather than overcrowding the space, we focused on doing a few things really well.
The finished stand delivered a modular, open design that combined strong branding with practical usability.
The illuminated droplet feature took centre stage, drawing attention and reinforcing the campaign message from across the hall. Bold graphics and clear logo placement ensured Acticare’s new identity was instantly recognisable, even at a distance.
Two integrated TV screens helped communicate what the company does, while a dedicated seating area provided a comfortable space for conversations. Behind the scenes, discreet storage and raised flooring kept the stand functional without compromising the clean aesthetic.
The result was a space that felt both welcoming and purposeful—designed not just to attract visitors, but to support meaningful engagement.
Key Features
Custom Modular Build (7m x 4m)
beMatrix framework with integrated lockable storage.
Bold Graphic Branding
Large-format printed panels on the back wall with their logo positioned in the centre of the stand.
Custom Illuminated Features
Backlit logo and custom illuminated droplet elements to reinforce brand identity.
Zoned Layout
Dedicated seating areas and open space designed to support different types of interaction.
AV
Dual wall mounted screens for demos and product explanation and showcasing “What we do”
Raised Flooring
Practical solution for power distribution while maintaining a clean finish.
Materials & Finish
The stand was built using the beMatrix modular system, keeping the structure efficient, reusable, and easy to install.
For the main graphics, we used a mix of foamex panels and tension fabric. This gave us a strong, consistent finish while keeping everything lightweight and cost-effective.
Vinyl flooring was used across the stand to create a clean, seamless base, with raised flooring where needed to neatly manage power.
For the standout features, including the logo and droplet elements, we used acrylic so they could be illuminated cleanly and evenly. This helped add a premium feel without overcomplicating the build.
Overall, the materials were chosen to deliver a high-quality look in a practical and budget-conscious way.
What Acticare Wanted to Achieve
Acticare’s objectives for the show included:
- Launching their new brand identity with impact
- Clearly communicate their message “Raise Standards, Consume Less”
- Creating a bold and memorable presence on the show floor
- Showcasing their sustainability-focused messaging
- Incorporate standout elements like illuminated droplet features
- Providing a functional space for meetings and product discussions
- Include screens to demonstrate what they do
- Build in practical elements like storage and raised flooring for power
- Delivering all of the above within a defined budget
The stand played a key role in successfully introducing Acticare’s new brand at the show. The combination of bold visuals and a clear message helped them stand out in a competitive environment, while the layout made it easy for visitors to step in, explore, and connect.
Result
The final stand successfully brought Acticare’s new brand to life at Care Show. Its bold visuals and clear messaging helped attract visitors, while the layout supported effective engagement throughout the event.